What I can do for you

It’s difficult to put into words just how much my broad experience across industries has shaped who I am today. While my roles have varied in seniority, responsibility, and tenure, the common thread connecting them has always been marketing—particularly digital marketing and ecommerce.

From managing online marketing for the UK market at zooplus AG to leading an 80-person team across Augsburg and Munich at Dentsu, my career has been defined by driving growth through digital excellence. I bring deep expertise across digital marketing disciplines—SEA, SEO, Social Media, Retail Media, Programmatic Advertising, and Affiliate Marketing.

But my greatest strength lies beyond technical knowledge: it’s in understanding people and unlocking their full potential to drive exceptional business outcomes.

More than anything, my experiences—including the hardships and failures—have reinforced my belief in leadership through trust and empowerment. I reject micromanagement and rigid structures; instead, I believe that autonomy, accountability, and a shared vision are what truly drive success.

Businesses thrive when people are trusted to take ownership, collaborate, and innovate—and that’s the kind of leadership I bring to the table.