With over 15 years of experience leading digital marketing teams, I’ve consistently turned complex challenges into opportunities for growth. From managing multimillion-euro campaigns to restructuring organizations, my career has been driven by one core principle: Empowerment. I believe in building teams that thrive on trust, collaboration, and clear accountability, creating measurable outcomes that fuel success.

Core Competencies

• Performance Marketing: Driving ROI through data-driven strategies across global markets.
• Team Building: Developing high-performing, scalable teams aligned with business goals.
• Cross-Channel Strategy: Integrating programmatic, social, search, and creative teams for seamless collaboration.
• Digital Transformation: Leading organizational change to enhance agility and efficiency.

Career Highlights

Head of Digital Media, Dentsu Germany (2020–2024)

• Directed a team of 80+ experts across programmatic, social media, and search channels.
• Integrated newly acquired agencies into the Dentsu network, optimizing workflows and creating scalable team structures.

Digital Marketing Consultant (2017–2020)

• Advised property developers, tech firms, and enterprises on performance marketing and automation strategies.
• Founded Phonegeist, a scalable smart device data recovery business, leveraging SEO and outsourced operations to build consistent revenue streams.

Managing Director, iCrossing Germany (2014–2017)

• Reversed declining performance of a Hearst Corporation subsidiary, restructuring operations and driving revenue growth.
• Led a team of 60 professionals across performance media, creative services, and technology solutions.

My Values and Philosophy

“Collaboration and structure are the foundation of creativity and success in marketing.”

I believe that successful teams thrive on trust and shared accountability. By breaking down silos and fostering collaboration, I help organizations unlock their full potential and drive sustainable growth.